I found this very interesting article about Aldi's opening in South California. Indeed, you can clearly see how much of an impact a retail chain like Aldi can make in the US market. It provides good information about ths strategy of Aldi:
- Mostly private label
- They Settle near competitions, for instance Walmart
- They propose very aggressive pricing
- They work on the operational cost like no other ones.
I believe hard discounting will become one of the major trend Walmart will need to follow in order to keep its market shares. Because the growth of Hard discount could have a deep impact on how Americans shop for grocery in a near future.