Tuesday, April 12, 2016

CRM: Mc Donald's Planning To Launch A Loyalty Reward Program by 2017

This is a very interesting news. Mc Donald's would be on its way to launch by next year a loyalty reward program
This is obviously a big news for 2 reasons:
  1. First, Mc Donald's is a large global company, represented worldwide. It will hence impact a large number of the population if it is a success.
  2. Secondly, it is not common to see the launch of such a loyalty reward program. We have seen the news of Lidl working on some kind of CRM in Scotland, but to see the implementation of such a loyalty reward program will be fun to watch.

Mc Donald's have a real challenge in the loyalty reward program system: they have a huge number of transactions a day with a large population, and hence need to have a very efficient way to check customers in. If not, it will obviously have a deep impact on the operations.

There is a lot of hype on how Mc Donald's will process its effort, but there are a lot of ways Mc Donald's could benefit from CRM:
  • They could know better their customers, and therefore adapt to local demand in terms of offer, pricing, etc...
  • They could also cross merchandize efficiently throughout the day: Coffee in breakfast, lunch, afternoon break, dinner, etc...
I hope we'll have a lot of news to come about it.