This is obviously a big news for 2 reasons:
- First, Mc Donald's is a large global company, represented worldwide. It will hence impact a large number of the population if it is a success.
- Secondly, it is not common to see the launch of such a loyalty reward program. We have seen the news of Lidl working on some kind of CRM in Scotland, but to see the implementation of such a loyalty reward program will be fun to watch.
Mc Donald's have a real challenge in the loyalty reward program system: they have a huge number of transactions a day with a large population, and hence need to have a very efficient way to check customers in. If not, it will obviously have a deep impact on the operations.
There is a lot of hype on how Mc Donald's will process its effort, but there are a lot of ways Mc Donald's could benefit from CRM:
- They could know better their customers, and therefore adapt to local demand in terms of offer, pricing, etc...
- They could also cross merchandize efficiently throughout the day: Coffee in breakfast, lunch, afternoon break, dinner, etc...
I hope we'll have a lot of news to come about it.