What to underline:
- Non food business is surrounding the food business.
- They have worked a lot of their visual merchandizing for the non food departments, in order to have more appealing categories.
- They made weird cross merchandizing decision: for example flour are near the pastry section, canned fish near fresh fish, ink cartridges near the paper and book section. I am not so sure about those choices, and that they are really good category management strategies.