Monday, April 11, 2016

Carrefour Mons In Video

Carrefour has been focusing those past few years on store execution in order to seek growth. But Carrefour is on its way to develop new cutting edge store concept. Carrefour Mons is probably the most advanced vision of what Carrefour's hypermarket will look like in a near future.

What to underline:

  • Non food business is surrounding the food business.
  • They have worked a lot of their visual merchandizing for the non food departments, in order to have more appealing categories.
  • They made weird cross merchandizing decision: for example flour are near the pastry section, canned fish near fresh fish, ink cartridges near the paper and book section. I am not so sure about those choices, and that they are really good category management strategies.