I recently read an article about the top 50 e-merchants in the world. As you may know if you follow frequently this blog, one of my hottest topic is about how the retail fight will happen online in a very short term between pure players and brick & mortar businesses.
To me, if you see below the charts, there are 2 very important information to understand:
Amazon dominates the market
It is by far the largest retailer, and it grows faster than the market. Also, it is one of the most efficient one, as it has a 35% market shares with 13% of the audience, which shows how good it is at selling to visitors. Now, what will be interesting to see, is how Amazon keep on keeping its marketshare as the market is getting slower, but, as the growth rates show, so far, it works great for him.
Brick & Mortar are clearly in the competition
9 of the top 15 are brick & Mortar retailers. It shows clearly their will to perform on this market, and their ability to be attractive for customers. When you look at the growth of Walmart, it shows clearly that its strategy to grow online works.
Now will it be enough to narrow the gap with Amazon? It is far from being done. But once again, a lot of room for improvement exists, which will be interesting to follow.
| Rang | Marchand | CA Web 2014 (millions de dollars) | Croissance 2014 / 2013 | Audience 2014 (millions de VU / mois) |
|---|---|---|---|---|
| Source : Top 500 Guide / Internet Retailer | ||||
| 1 | Amazon | 79 480 | 17,13% | 109,98 |
| 2 | Apple | 20 621 | 12,68% | 38,62 |
| 3 | Walmart | 12 136 | 21,00% | 41,54 |
| 4 | Staples | 11 232 | 8,00% | 16,80 |
| 5 | Seas | 5 700 | 16,33% | 15,48 |
| 6 | Netflix | 5 505 | 25,83% | 30,22 |
| 7 | Macy's | 5 400 | 30,12% | 12,95 |
| 8 | Office Depot | 4 300 | 4,88% | 4,09 |
| 9 | CDW | 3 800 | 12,09% | 0,71 |
| 10 | The Home Depot | 3 762 | 36,95% | 16,23 |
| 11 | Costco | 3 739 | 21,15% | 33,33 |
| 12 | Dell | 3 650 | 2,82% | 6,36 |
| 13 | W.W.Grainger | 3 600 | 16,13% | 4,84 |
| 14 | Best Buy | 3 540 | 16,45% | 21,62 |
| 15 | QVC | 3 533 | 8,98% | 21,55 |
| 16 | Target | 2 990 | 30,00% | 23,93 |
| 17 | Newegg | 2 830 | 3,66% | 11,25 |
| 18 | Gap | 2 500 | 10,62% | 20,00 |
| 18 | Nordstrom | 2 500 | 28,07% | 5,85 |
| 20 | Williams-Sonoma | 2 371 | 12,10% | 9,00 |
| 21 | Sony | 2 200 | 4,76% | 2,50 |
| 22 | Kohl's | 2 168 | 23,18% | 11,57 |
| 23 | Symantec | 1 955 | 5,34% | 12,00 |
| 24 | Etsy | 1 930 | 42,96% | 50,00 |
| 25 | HSN | 1 722 | 8,82% | 15,00 |
| 26 | Liberty Ventures | 1 698 | 6,39% | 10,00 |
| 27 | Google Play | 1 648 | 5,00% | 30,00 |
| 28 | L Brands | 1 628 | -0,12% | 10,00 |
| 29 | Amway | 1 605 | 50,00% | 4,00 |
| 30 | Groupon Goods | 1 564 | 70,53% | 48,50 |
| 31 | Overstock | 1 497 | 14,80% | 13,00 |
| 32 | Systemax | 1 400 | 2,19% | 3,50 |
| 33 | Wayfair | 1 300 | 44,00% | 17,25 |
| 34 | L.L.Bean | 1 284 | 7,00% | 4,00 |
| 35 | Vistaprint | 1 470 | 8,80% | 18,75 |
| 36 | Lowe's | 1 265 | 15,00% | 10,75 |
| 37 | J.C.Penny | 1 220 | 12,96% | 9,23 |
| 38 | Lands' End | 1 201 | 2,39% | 1,68 |
| 39 | Zulily | 1 200 | 72,50% | 14,00 |
| 40 | Toys'R'Us | 1 200 | 3,72% | 13,00 |
| 41 | MSC Industrial Supply | 1 198 | 15,80% | 0,63 |
| 42 | HP Home & Home Office Store | 1 160 | 5,45% | 3,50 |
| 43 | Neiman Marcus | 1 148 | 11,50% | 3,50 |
| 44 | Walgreen | 1 125 | 15,38% | 6,77 |
| 45 | Fanatics | 1 100 | 11,11% | 12,00 |
| 46 | APMEX | 1 053 | -16,71% | 0,43 |
| 47 | Barnes and Noble | 1 040 | -25,89% | 6,65 |
| 48 | Lenovo | 1 000 | 11,11% | 27,89 |
| 49 | Urban Outfitters | 954 | 20,00% | 10,50 |
| 50 | Shutterfly | 922 | 17,60% | 13,30 |
