Brick & Mortar retailers are not dead, but they do need to evolve in order to adapt to the changes in customer behaviors. Indeed, with the rise of Ecommerce and multichannel strategies, retailers must adapt to reach its customers.
In the US, the food truck hype is high, and it allows people to get the food the closest they are, depending on the time of the day.
French retail magazine LSA published on its website some examples of retailers using this food truck concept as a store concept.
I invite you to go on the website to have a look at actually what the pictures look like. The only regret I have, is that most of the examples are from brands sampling their products. But I believe that there are maybe a retail concept more sophisticated that may come up from it:
- You order what you want online, than collect it in the truck
- You maybe have a store that would move depending on the season, for example at the beach during summertime, in the business districk for the back to school period.
I think that having moving retail concept that will reach out to its customers is a trend that will eventually come up. It may not get a significant share of the FMCG market, but could tactically get customers from your competition, or lead to turn on sales.