Forbes consider as the best applications to use for the holliday shopping season.
This is interesting because it gives good example of the key features an application should have to boost retailers performance:
- Managing coupons and loyalty cards, thanks to barcodes management. Also, soon, you will be able to use NFC technologies, or bluetooth one like Ebeacon to do so.
- Proposes to reward instore visit. The key is to estimate how much you may reward your customers in order to have a positive return on investment. Nevertheless, the opportunity to leverage mobile technology to generate foot visite is important.
- Helping the customer to make a decision and find the right answer, by proposing content, ideas based on the user's profile, but also advices of other application users.