This is interesting because it gives good example of the key features an application should have to boost retailers performance:
- Managing coupons and loyalty cards, thanks to barcodes management. Also, soon, you will be able to use NFC technologies, or bluetooth one like Ebeacon to do so.
- Proposes to reward instore visit. The key is to estimate how much you may reward your customers in order to have a positive return on investment. Nevertheless, the opportunity to leverage mobile technology to generate foot visite is important.
- Helping the customer to make a decision and find the right answer, by proposing content, ideas based on the user's profile, but also advices of other application users.
