Suppliers, especially electronics brands have a strong impact in customers decision making process.
According to studies, 9% of online shoppers log on manufacturer to research information on products (+6% compared to last year).
Hence it implies 2 very important focus:
- Provide as much information as possible on your information. It should be extensive technical information, video, questions and answer features, customers comments… It is important to remain a reliable source of information, and also to become the leader in the market in terms of information. And I believe it would go through social media and community management, as you may become a great information place.
- Provide information about where to buy. It implies to set partnership with retailers to have information about where stores are located and the stock status. Also, I believe it would be a great idea to add a price comparator on the website by setting a partnership with a leader in the market. Also, it could become a revenue stream as you may get paid by offering a spot on your website.