The newspapers industry might be going in limbo due to the Internet competition, but what if it was innovating with paper? Some newspaper ads have already used mobile tags to go beyond simply displaying a printed ad.
I found this very interesting video on a blog:
Thanks to this tool, you may add audio content to your newspaper ad. It of course makes your commercial stand out. Also, it could be pretty pricy. In this particular example, the brand is BMW, a premium car manufacturer, so the quality of the medium is related to the high standard of the brand.