Internet merchandising techniques are crucial in order to turn Internet viewers into customers. Indeed, retailers generate a high volume of traffic, but an important part of it will never buy on the site. Some of them are going to switch to a competitor's website, or they are just there to get information to buy in a store.
"Another mistake some retailers make is to omit key information from pages. For example, the product page for this toy kitchen on the Early Learning Centre website simply doesn't give enough detail. Lack of information on delivery charges is a common problem, as is quality and choice of product images, while many sites are simply not making use of effective sales features like videos and product reviews."