French retailer Auchan, one of the largest grocery retailer in the world, has just launched a new Iphone app, allowing customers to dictate on its Iphone their grocery shopping list. The application recognize about 260 products already preset in the system.
Auchan has been for the longest time an innovator on the hypermarket business. They have been the first ones to launche a drive thru concept where you shop your groceries on line and then pick it up at the store direct in your trunk. They also have been the first one to opt for a self scanning system, where customers get a scanner at the entrance of the store and scan products while shopping.
Auchan has clearly understand the importance of mobile devide in the customer relationship management process, providing an improved customer experience.