Thursday, October 08, 2009

Auchan Velizy: The greatest French hypermarket

I have worked for 6 months at Auchan Velizy, the largest hypermarket in France in terms of sales, as a section manager. It has been a great honor to contribute to the transformation of the 20 years old store which decided to renew its whole concept.

The challenge was great: redefine the hypermarket format, whereas customers plebiscit more and more local stores. This year in October, Auchan Velizy launches officially its news store. I wanted to share with you the great pictures French magazine lineaires specialized in retails took from the renovated store.

90 million € have been needed and 3 years of construction to define a new version of the "everything under one roof concept", which actually inspired Wall Mart's founder Sam Walton.