Thursday, July 17, 2008

What I would do if I was the CEO of Seesmic

Do you know Seesmic? This is the new company started by Loic Lemeur, French entrepreneur and star of blogging. The service is a video on-line community. In one of his last blog entries, he asked to his community what it would do if it were the CEO of Seesmic.
I think Loic Lemeur has done a great job promoting his new company: the whole web was talking about it even though it was in its Alpha version.
Here would be my action plan:
  • Develop the communities: Not the community (sing), but many communities that user would create depending on their . This is the main challenge of Seesmic in order to get out of its "Beta" stage. Each online community has developped their own services to develop personal communities (groups on Facebook, hubs on Viadeo, communities on Youtube...). This is very important to incentive the creation of community, that could

  • Focus on the partnership with companies: Now that the service is operational, counting a large community already, it would be good to start focusing on how to monetize the business. I know Seesmic hired a person dedicated to this service. But as a CEO, this would be my priority N1. Will I be able to develop some focus groups via Seesmic, advertising programs? This is a large question that should be consider at this stage of the development of the company.

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