These three companies tried to get into the US market in the 70s but did not encounter success. Because of this failure, no other attempt have been tried so far.
But I really believe that French cars should be in this market, and here are the reasons why.
The market has changed since the 70s-80s failure.
At this time, the US market was dominated by US car manufacturers such as General Motors, which were proposing the same kind of car ranges than French producers did. The only foreign companies that succeeded at this time were Asian manufacturers proposing cheap cars, which US companies did not really know how to do at this time.
Also there was a high cost of distribution in this market. The supply chain was costly as French companies' plants were mainly in Europe, and also did not have a proper retail system to deal with tis cost.
Nowadays, we see that the supremacy of US manufacturers in the domestic market has collapsed. GM is facing major problems and losing market shares. It is not taboo anymore to by an Asian car, and top of the line European brands such as BMW, Mercedes or Saab are now on the market. So why not French cars?
The need for more fuel efficient car
With the gas prices rocketing these days MPG (miles per gallon) has become the n1 issue in the US. Most of car commercials on TV are focusing on gas efficiency, as they understood it was a priority for American consumers. Over the past years, we have seen a great shift, from big pick-up truck to smaller vehicle, consuming less gas. Gas prices will still go up. This is also one of the reason why US manufacturers have problems to face Asian companies: they have never developed a real know-how on how to deliver fuel efficient cars.
Even though Toyota's hybrid engine is a way more advance technology than French car manufacturer propose so far, French cars are known not to consume a lot of gas (as gas prices are way more higher than here in the US).
The need of small urban cars
Major cities downtown are getting more and more busy, and it is hard to find parking places now. This explains why the Smart cars are knowing success in the US. French cars have a great know-how on how to build small convenient cars, with the 207 for Peugeot, Clio for Renault, and C3 for Citroen. If the Smart and Mini Coopers are succeeding, there is a market for French small cars.
The need of exoticisms
Design-wise, US car models are not real innovative nor attractive. US consumers are seeking for nice design, that are actually most of the time proposed by European manufacturers: The New Beetle, Mini Cooper or BMW's models. French cars have original designs that have their chances to seduce the American clientele.
So what do you think about it? Are you ready to buy French cars? Do you think it is the best time to get into this market?
Blogged with the Flock Browser
Thanks to the blog owner. What a blog! nice idea.
ReplyDeleteHi Nikolas
ReplyDeleteI don't see the link to comment directly on your article so I have to comment on level 2
From marketing point of view you are absolutely right. Both PSA & Renault already have stuff to offer in US.
But commercially, what it would take to launch a business in US, even with Nissan's support which is available for Renault?
1. You need a dealer network which is increadible investment, we are talking up to billion of dollars: 5 mln x 200 concessions. Do you have investors who are ready to invest this? In the industry that goes through quite a tough times.
2. People & expertise. Renault is weak in Marketing Strategy with Brand Image declining over last 10 years (there is a huge improval now after the arrival of C.Ghosn but still it takes years to reestablish the brand). Both PSA & Renault are slow on new markets, they seem to have this competency really undevelopped. I mean the competency of attacking the new markets.
3. Product. Do they produce good cars? In general, yes. Big cars - NO, small - Yes. Now think of a brand image if they start selling inly small (say cheap) cars. Even if you make them really cool how do you retain the consumer? What would be the portfolio strategy? Americans, as they age, upgrade to a higer class of car as I know. So you need the complete line up ready for the market. At least in 2-3 years after the launch when first customers want to upgrade.
Same can be said about enetering China which resembles US market (except for the number of vhls per population ratio).
So both PSA & Renault are not mature enough to do that now but both do have ambitious 3-4 years plans which would make them strong enough to do what you suggest. I think in perspective of 2013-2015
Cheers
Andrei
Thanks Andrei for your contribution, you inspired me a new blog article thanks to your expertise. Let me know what you think about me new point of view. Good luck with your blog.
ReplyDeletehttp://schrivers.blogspot.com/2008/06/why-peugeot-reunault-and-citroen-should.html
There ain't better car than CITROEN.
ReplyDeleteAlways new technology, constant quality and above all, it never dies on the road. It could be taken in the war in Iraq and Afghanistan instead of stupid and ugly Hummer.
Respect to Renault for safety and Peugeot for the engines. These are great car, but Citroen HYDRAULIC is sort of DRUG. Once you POP you can't STOP.
CITROEN E BASTA!
All my Citroen since 1984:
Amy Super 1015 ccm (54 HP)
GSA 1.2 ccm (60 HP)
GSA 1.3 ccm (65 HP)
BX 1.6 TZI (90 HP)
BX 1.9 GTI (120 HP)
XM 2.1 Turbodiesel 12Valve (109 HP)
XM 2.0 Injection (121 HP)
Current car (will keep it forever):
XM 2.0 T.C.T.(Turbo Constant Torque)VSX (147 HP)
Currently looking to buy:
Xantia Activa 2.0 T.C.T.
Future dream and plan to buy:
C6 V6 (211 HP)
Cheers to whole Citroen brotherhood.
aussie (stucked in Germany)
buy xanax xanax hangover - xanax drug group
ReplyDeletegeneric xanax xanax side effects common - alprazolam 0.5 mg price
ReplyDeletebuy diazepam online diazepam for dogs side effects - buy roche diazepam online
ReplyDeletezolpidem online order ambien usa - ambien high yahoo
ReplyDeletelorazepam no prescription ativan quick does work - addiction to ativan
ReplyDeletebuy zolpidem online zolpidem 78 - zolpidem tartrate 10 mg tablet and alcohol
ReplyDeletexanax no prescription online get through xanax withdrawal - xanax pills facts
ReplyDeletebuy diazepam online chemist diazepam - diazepam vs ativan
ReplyDeletegeneric ativan online ativan and alcohol withdrawal symptoms - ativan youtube
ReplyDeletelorazepam vs diazepam diazepam vs soma - diazepam recommended dose
ReplyDeletegeneric ativan online ativan neurological side effects - what is apo-lorazepam 1mg used for
ReplyDeletediazepam 10 mg diazepam suppository - what does valium do to the brain
ReplyDeletesoma muscle relaxant soma drug info - can carisoprodol 350 mg get you high
ReplyDeleteorder valium buy valium from egypt - valium high vs. xanax high
ReplyDeletewhere to buy valium valium medication side effects - 1mg klonopin 5mg valium
ReplyDeletecheapest valium valium 10mg para que serve - valium effects gaba
ReplyDeletebuy valium cheap online does valium diazepam do - buy valium online paypal
ReplyDeletebuy valium online diazepam valium ingredients - valium online au
ReplyDeletebuy valium online legally valium 10mg duration - valium for anxiety attacks
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment generic rimonabant - where can i buy acomplia online http://www.a6soft.com/#where-can-i-buy-acomplia-online
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment generic acomplia rimonabant - cheap acomplia diet pills http://www.a6soft.com/#cheap-acomplia-diet-pills
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment sibutramine no prescription - meridia for sale online http://www.meridiaordernow.com/#meridia-for-sale-online
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment ventolin online no prescription - buy ventolin online no prescription http://www.ventolinforsaleonline.com/#buy-ventolin-online-no-prescription
ReplyDeletehiereeEstiple tricor without prescription - buy tricor http://www.pharmaonlinesales.com/
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment reductil price - buy generic sibutramine http://www.meridiaordernow.com/#buy-generic-sibutramine
ReplyDeleteBlogger: CRM and beyond, Nicolas Schriver's blog on Customer Relationship Management and Marketing - Post a Comment buy carisoprodol - soma without prescription http://www.emprendiendoideas.com/#soma-without-prescription
ReplyDeleteHi, MoxoredapeTox order zithromax no prescription - cheap zithromax no prescription http://www.zithromaxonlineprice.com/#cheap-zithromax-no-prescription
ReplyDeleteHi, MoxoredapeTox buy accutane online no prescription - isotretinoin no prescription http://www.wheretobuymedsonline.com/accutane/
ReplyDeleteHi, MoxoredapeTox buy generic accutane online - order accutane http://www.josoclasolucio.com/#isotretinoin-for-sale
ReplyDeleteMultiple Personality Medications prednisone no prescription - prednisone online http://www.prednisone4sale.com/#prednisone-online
ReplyDeleteYasmine Bc Pills prednisone pills - prednisone price http://www.prednisone4sale.com/#prednisone-price
ReplyDeleteHello, accutane sale - cheap accutane no prescription http://www.josoclasolucio.com/#accutane-no-prescription
ReplyDeletePeople In Drug Treatment cheap acomplia diet pills - acomplia pills http://www.buydiscountedisotretinoin.net/#acomplia-pills
ReplyDeleteadvitleva seroquel medication - seroquel no prescription http://www.seroqueldiscounts.com/
ReplyDeleteadvitleva premarin price - premarin sale http://www.premarindiscount.com/
ReplyDeleteHello, cytotec without prescription - cheap cytotec no prescription http://www.cytotecforlessonline.net/#cheap-cytotec-no-prescription
ReplyDeleteHello, cytotec medication - order cytotec no prescription http://www.cytotecforlessonline.net/#order-cytotec-no-prescription
ReplyDeleteadvitleva cheapest premarin - discount premarin http://www.premarindiscount.com/
ReplyDeletePa Drug And Alcohol Rehabs topamax without rx - topamax weight loss http://www.topamaxforless.com/
ReplyDeletedalsCleax finasteride no prescription - buy propecia online http://www.propeciaspecialprice.com/#buy-propecia-online
ReplyDeleteDrug Rehabilitation Center Alcohol Rehab cheap soma without prescription - order carisoprodol http://www.jspropertiesllc.com/, [url=http://www.jspropertiesllc.com/]cheap soma online no prescription [/url]
ReplyDeleteEastern Carolina Internal Medicine lasix sale - buy lasix online without prescription http://www.sunflowerocity.com/, [url=http://www.sunflowerocity.com/]order furosemide [/url]
ReplyDeleteMedicines Rheumatoid Arthritis buy sibutramine meridia - generic reductil http://www.meridiaonlineorder.net/#generic-reductil , [url=http://www.meridiaonlineorder.net/#purchase-meridia-online ]purchase meridia online [/url]
ReplyDeleteTooth Whitening Tablets sibutramine no prescription - meridia for sale online http://www.meridiaonlineorder.net/#meridia-for-sale-online , [url=http://www.meridiaonlineorder.net/#buy-generic-meridia ]buy generic meridia [/url]
ReplyDeleteMerck Drug Index Atlas cheap meridia - meridia no prescription http://www.meridiaonlineorder.net/#meridia-no-prescription , [url=http://www.meridiaonlineorder.net/#buy-sibutramine-without-prescription ]buy sibutramine without prescription [/url]
ReplyDeleteTraining A Drug Dog buy reductil online - reductil price http://www.meridiaonlineorder.net/#reductil-price , [url=http://www.meridiaonlineorder.net/#buy-generic-sibutramine ]buy generic sibutramine [/url]
ReplyDelete2, generic propecia no prescription - cheap propecia no prescription http://www.wheretobuymedsonline.com/propecia/], [url=http://www.wheretobuymedsonline.com/propecia/]where to buy finasteride online [/url]
ReplyDelete2, ambien online - ambien for sale http://www.opensourcewcms.com/#ambien-for-sale , [url=http://www.opensourcewcms.com/#order-ambien-online ]order ambien online [/url]
ReplyDeletetfv maxalt online pharmacy - discount maxalt http://www.maxaltonlinesale.net/#maxalt-price, [url=http://www.maxaltonlinesale.net/#maxalt-price]maxalt 10 mg [/url]
ReplyDeletetmd [url=http://www.clomidonlinediscount.net/#cheap-clomid-online ]clomid pills [/url] - cheap clomid no prescription - clomid online pharmacy http://www.clomidonlinediscount.net/#clomid-pills ,
ReplyDeletetni prozac online pharmacy - order fluoxetine http://www.prozacbuynow.net/#cheap-fluoxetine, [url=http://www.prozacbuynow.net/#cheap-fluoxetine]buy fluoxetine no prescription [/url]
ReplyDeletetni [url=http://www.cytoteconlinecheap.net/#cytotec-online ]cytotec cost [/url] - cytotec price - generic cytotec http://www.cytoteconlinecheap.net/#buy-misoprostol-online ,
ReplyDeletetni maxalt 10 mg - generic maxalt http://www.maxaltonlinesale.net/#rizatriptan-price, [url=http://www.maxaltonlinesale.net/#rizatriptan-price]cheap maxalt [/url]
ReplyDeletesob order neurontin online - cheap neurontin http://www.neurontinonlinesales.net/#cheap-neurontin , [url=http://www.neurontinonlinesales.net/#gabapentin-price ]gabapentin price [/url]
ReplyDeletervb order imitrex - imitrex price http://www.painreliefpharmonline.net/imitrex.html, [url=http://www.painreliefpharmonline.net/imitrex.html]sumatriptan price [/url]
ReplyDeletervb cheap carisoprodol - purchase soma online http://www.painreliefpharmonline.net/soma.html, [url=http://www.painreliefpharmonline.net/soma.html]soma sale [/url]
ReplyDeletervb purchase zyprexa - zyprexa olanzapine http://www.onlinemedicationsale.com/zyprexa.html, [url=http://www.onlinemedicationsale.com/zyprexa.html]zyprexa cost [/url]
ReplyDeletervb buy zithromax online - price of zithromax http://www.zithromaxordercheap.net/#price-of-zithromax , [url=http://www.zithromaxordercheap.net/#azithromycin-online-pharmacy ]azithromycin online pharmacy [/url]
ReplyDeletetby furosemide cost - furosemide for sale http://www.lasixforsaleonline.net/#furosemide-for-sale , [url=http://www.lasixforsaleonline.net/#cheap-lasix-no-prescription ]cheap lasix no prescription [/url]
ReplyDeleteHello, cheap maxalt - maxalt cost http://www.maxaltforsale.com/#maxalt-cost , [url=http://www.maxaltforsale.com/#maxalt-for-sale ]maxalt for sale [/url]
ReplyDelete3 generic cymbalta cost - cymbalta sale http://www.cymbaltaonlinerx.net/, [url=http://www.cymbaltaonlinerx.net/]cheap cymbalta no prescription [/url]
3. weekly homework assignment - assignment expert http://www.homeworkhelpinstant.com/assignment.html, [url=http://www.homeworkhelpinstant.com/assignment.html]assignment help [/url]
ReplyDelete3. topamax pills - topamax for migraines http://www.polymathinnovationgroup.com/#topamax-for-migraines , [url=http://www.polymathinnovationgroup.com/#purchase-topamax-online ]purchase topamax online [/url]
ReplyDeletex90, [url=http://www.acomplia20mgcheap.net/index.html]buy acomplia no prescription [/url] - acomplia price - acomplia weight loss http://www.acomplia20mgcheap.net/index.html
ReplyDelete6, provigil online order - order provigil online no prescription http://www.provigilonlinediscount.com/#provigil-no-prescription, [url=http://www.provigilonlinediscount.com/#provigil-no-rx]provigil online order[/url]
ReplyDeleteooo!!! Buy Topiramate - purchase topamax online http://www.cheaptopamaxorder.net/#topamax-for-sale, [url=http://www.cheaptopamaxorder.net/#topamax-for-sale]Topamax Online[/url]
ReplyDeleteooo!!! Topamax Online - buy topiramate online no prescription http://www.topamaxbestonline.net/#generic-topiramate, [url=http://www.topamaxbestonline.net/#generic-topiramate]Generic Topiramate[/url]
ReplyDeleteooo!!! Topamax For Sale - topamax for migraines http://www.cheaptopamaxorder.net/#topamax-online, [url=http://www.cheaptopamaxorder.net/#topamax-online]Topamax For Sale[/url]
ReplyDeleteooo!!! Topamax No Prescription - topamax for migraines http://www.cheaptopamaxorder.net/#buy-topiramate, [url=http://www.cheaptopamaxorder.net/#buy-topiramate]Topamax For Sale[/url]
ReplyDeleteooo!!! Buy Topamax - topamax cost http://www.topamaxbestonline.net/#topamax-cost, [url=http://www.topamaxbestonline.net/#topamax-cost]Buy Topamax[/url]
ReplyDeleteooo!!! Topamax Online - topiramate no prescription http://www.cheaptopamaxorder.net/#topamax-online, [url=http://www.cheaptopamaxorder.net/#topamax-online]Topamax No Prescription[/url]
ReplyDelete2013 Cheap Imitrex - buy generic imitrex online http://www.cheapimitrexbuy.net/#imitrex-price, [url=http://www.cheapimitrexbuy.net/#purchase-sumatriptan]Imitrex Online[/url]
ReplyDelete2013 ativan online pharmacy - buy lorazepam http://www.ativanonlinenorx.net/#generic-lorazepam, [url=http://www.ativanonlinenorx.net/#cheap-lorazepam-2mg]buy ativan[/url]
ReplyDelete2013 buy bupropion - generic zyban http://www.wellbutrinforsaleonline.net/#order-zyban, [url=http://www.wellbutrinforsaleonline.net/#cheap-wellbutrin]cheap wellbutrin[/url]
ReplyDelete2013 cheap prednisone online - cheap prednisolone http://www.prednisoneonlinerx.net/index.html, [url=http://www.prednisoneonlinerx.net/index.html]cheap generic prednisone [/url]
ReplyDelete2013 Cheap Imitrex - imitrex no prescription http://www.cheapimitrexbuy.net/#imitrex-price, [url=http://www.cheapimitrexbuy.net/#cheap-imitrex]Imitrex No Prescription[/url]
ReplyDelete2, propecia cost - generic propecia online http://www.propeciasaleonline.net/#propecia-sale, [url=http://www.propeciasaleonline.net/#propecia-cost]propecia sale[/url]
ReplyDelete2, finasteride online - propecia for sale http://www.propeciasaleonline.net/#finasteride-online, [url=http://www.propeciasaleonline.net/#cheap-propecia-5mg]propecia sale[/url]
ReplyDeleteg, buy generic imitrex online - buy cheap imitrex http://www.emiratesosteoporosissociety.com/#buy-cheap-imitrex , [url=http://www.emiratesosteoporosissociety.com/#order-imitrex ]order imitrex [/url]
ReplyDeleteg, Chemistry Assignments - http://www.onlinewritinghelp101.com/chemistry.html#chemistry-assignments, [url=http://www.onlinewritinghelp101.com/chemistry.html#chemistry-online]Chemistry Assignments[/url]
ReplyDeleteg, clopidogrel online - cheap plavix no prescription needed http://www.plavixonlineorder.com/#cheap-plavix-no-prescription-needed , [url=http://www.plavixonlineorder.com/#order-plavix-no-prescription ]order plavix no prescription [/url]
ReplyDeleteny, imitrex online - sumatriptan without prescription http://itrafficgeneration.com/#sumatriptan-without-prescription , [url=http://itrafficgeneration.com/#generic-imitrex-no-prescription ]generic imitrex no prescription [/url]
ReplyDeleteYour currеnt aгtіcle feаturеs ρroven necеssаry to me personally.
ReplyDeleteIt’ѕ really useful and уou are nаtuгally еxtremely knоwleԁgeable in thіs агеa.
You get opened my еyеs in οrdeг to vaгious thoughts about this
speсіfic subject ωith intгiguing anԁ ѕοlid content material.
My website ... buy Valium
Also visit my website ... Valium
4, order strattera - buy strattera no prescription http://www.stratterabenefits.net/#buy-strattera, [url=http://www.stratterabenefits.net/#atomoxetine-online-pharmacy]strattera sale[/url]
ReplyDelete4, atomoxetine online pharmacy - strattera without prescription http://www.stratterafastonline.net/, [url=http://www.stratterafastonline.net/]generic atomoxetine [/url]
ReplyDelete1, [url=http://www.maxaltonlinehelp.net/] Maxalt For Sale [/url] - Discount Rizatriptan - buy maxalt online http://www.maxaltonlinehelp.net/.
ReplyDelete1, [url=http://www.lunestabenefits.net/] Buy Lunesta [/url] - Lunesta For Sale - lunesta online http://www.lunestabenefits.net/.
ReplyDelete3, [url=http://www.maxaltonlinehelp.net/] Cheap Maxalt[/url] - Maxalt For Sale - buy maxalt online http://www.maxaltonlinehelp.net/.
ReplyDelete2, [url=http://www.cymbaltarxonline.net/]Buy Cymbalta[/url] - Order Duloxetine - generic cymbalta http://www.cymbaltarxonline.net/.
ReplyDeleteaaa!!! imitrex no prescription needed - cost of imitrex http://plyometricboxes.org/, [url=http://plyometricboxes.org/]purchase imitrex [/url]
ReplyDeleteThis is a topic that's near to my heart... Take care! Exactly where are your contact details though?
ReplyDeleteHere is my web-site: Buy Viagra
generic celebrex - buy celebrex http://www.celebrexonlinesale.net/, [url=http://www.celebrexonlinesale.net/]purchase celebrex[/url]
ReplyDeletecheap celebrex - celebrex pills http://www.celebrexonlinesale.net/, [url=http://www.celebrexonlinesale.net/]purchase celebrex[/url]
ReplyDelete6, [url=http://www.stratterarxcoupon.net/]strattera for sale online [/url] - generic strattera no prescription - discount strattera http://www.stratterarxcoupon.net/.
ReplyDelete5, [url=http://www.cheapzoloftrx.net/]Sertraline Online [/url] - Zoloft For Sale - buy sertraline online no prescription http://www.cheapzoloftrx.net/ .
ReplyDelete5, [url=http://www.cheapzoloftrx.net/] Generic Zoloft [/url] - Buy Zoloft - order zoloft online http://www.cheapzoloftrx.net/ .
ReplyDelete11, [url=http://mediati.org/]Buy Soma[/url] - Order Soma - soma sale http://mediati.org/ .
ReplyDelete11, [url=http://www.installandenjoy.com/]Buy Zyban[/url] - Cheap Wellbutrin - zyban pills http://www.installandenjoy.com/
ReplyDelete14, [url=http://www.cymbaltaonlineorder.com/]Order Cymbalta Online[/url] - Order Cymbalta Online - cymbalta online http://www.cymbaltaonlineorder.com/ .
ReplyDelete14, [url=http://www.tunesdaily.com/]Order Ativan[/url] - Buy Ativan - ativan cost http://www.tunesdaily.com/ .
ReplyDelete17, [url=http://beyondthewheat.com/]Buy Fluoxetine[/url] - Fluoxetine Cost - fluoxetine without rx http://beyondthewheat.com/ .
ReplyDeleteAhaa, іts good dіscussiοn on the topiс of this artіclе at
ReplyDeletethis place at this blog, I hаѵe гead аll
that, so now me аlso cοmmеnting hеre.
Also vіѕit my weblog ... hcg diet phase 1
My web site: hcg drops diet
Whilst on holiday you will be arriving on a holiday or retirement home.
ReplyDeleteThis example is simple and straightforward. Businesses located
close to the main ports of Heraklion, Chania, Ag.
Here is my blog; paphos car hire prices
Yesterday, while I was at work, my sister stole my iPad
ReplyDeleteand tested to see if it can survive a 25 foot drop, just so she can
be a youtube sensation. My apple ipad is now destroyed and she has
83 views. I know this is totally off topic but I had to
share it with someone!
Here is my web-site: akribos