It is actually a sort of blog where you can vote for the best ideas (articles), and discuss them by leaving comments.
Indeed, Starbucks is willing to leverage as much as it can its customers' knowledge of the brand in order to adjust their service. This is typically a web 2.0 oriented strategy. It uses the Internet technologies (most of them inspired by blogging) to converse with the customers, and get the best of the ideas to implement them.
You can:
- Submit an idea
- Vote for the ideas
- Discuss about the idea
Also, what I like is that in order to avoid becoming a reclamation platform, this site focuses on ideas to improve the system. The only thing I would like to know is what kind of structure they set in order to use all the feedback to turn these ideas in actual services.
What do you think about it? Do you think your company should have the same tool? Do you think this will become the standard in the next few years?
Blogged with the Flock Browser
Nice blog. Thats all.
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