Very good email campaign for the royal navy

I wanted to introduce you an amazing email campaign done by the royal navy. This is very interresting because it uses personnalized video to stimulate the viewer.
The purpose is to sent through different kind of videos (for example a helicopter assault or a cruse) a message to a friend of yours.
I have already seen some customized video email campaign, but what is also amazing, is that they already recorded some names to even customize the sound track. You can go and have fun over here!