While I was in the United States, I remember I found Nespresso providing services to businesses. I remember we barrowed for free a machine as a try out. It was actually pretty cool and every one seemed to like it. Nespresso is going to fight versus Starbucks coffee which rules the US coffee world. Actually switching from Starbucks coffee shop to home capsules is pretty tough. Coffee capsule consumption is not as big in the US as it is in Europe.
- Iphone application
- Phone orders
A wide range of distribution they totally own. Therefore they have complete and extensive data about their whole clientele, which allows them to outperform in terms of direct marketing campaigns.
I wish them the best in this new adventure.