Thursday, March 19, 2009

Does The Internet Make You More Productive?

That is a common assumption that the Internet is making you more productive. The Internet allows you to access information quickly, stay connected with your partners and clients.

A survey conducted by the USC Annenberg School Center for the Digital Future found a majority of US users thought the Internet had made them more productive.

Change in Work Performance and Productivity due to Work Internet Access According to US Internet Users, 2000-2007 (% of respondents)

Now, this study has been conducted on the audiences beliefs about how more efficient they became thanks to the Internet. But the fact is the Internet brought a new issue to companies: The information overload. I've found a great Gartner's podcast about this topic, explaining how problematic it could be. The more information available, the more you are willing to get it, and the slower the decision making process is.

A Nielsen Online survey found that US workers averaged 67 online sessions and spent approximately 89 hours online per month. They visited 131 different domains, viewing each site for a minute, on average.

Average Web Usage Among US At-Work Internet Users, January 2009

Those 131 Websites can’t all be work related, can they?