In this chart, we can see that US users would actually rather watch video on TV than on a computer. We can see also that the different results shows that some of the Internet video clichés are wrong: only 11% of people watch fewer TV shows on TV because they watch online videos, and 7% watch fewer DVDs because they watch online videos.We can see that the TV medium still have somehow some future. Not because of the format, but mainly because TV offers a better comfort of viewing than a computer. We can therefore identify a challenge for online video websites: Enter the TV screen. I know that in France Dailymotion has a channel on cable TV (via the Neuf telecom box). We can expect more of that.
Long is better than short
The study report that "But full-length TV shows were ranked as the most highly desired type of TV content by US and Western European adult Internet users surveyed in Q1 2008 by Opinion Research Corporation for Accenture." Robert Scoble was also explaining in his blog why youtube should use long videos in order to generate more advertising revenues.
This chart is also killing the idealogy of the amateur videos generating more interests than professional ones. You can see that professional content (TV episodes, full-length movies and movie trailers) are by far what online videos consumers are seeking.
In the end, this study is really shaking the idea that amateur onine videos can at the moment compete with TV. What do you think about this study?
Yea but what about services like FreeTube TV which offers online tv. Try it out and write about it, it's totally killing tv I use it in the dorm and it beats paying for dorm cable which is like $60 dollars more then what they charge ($0.00 - as in free lol).
ReplyDeleteOnly thing is that you have to watch it when its on, there's no PVR or Tivo which means you have to sit through ads.
I think that a lot of people are fed up with TV, probably as you do. But I don't believe that some students in a dorm is a good indicator of a wide change in TV consumption.
ReplyDeleteI actually think that a lot of people are looking at the small pictures but the fact are clear: TV and professional content are preferred by the audience. We should not be fooled by that.
Also, I believe some new online video companies, especially like Seesmic or Youtube, will experience a great growth in the next few years. They will gain marketshares on TV. But professional content is not dead as most of Internet geeks would like to believe.