Friday, May 06, 2016

Kohl's Digital Strategy To Be Followed Up

I wish the best of luck to Sona Chawla, the new chief operating officer of Kohl's. She has been hired from her former Walgreen's E commerce chief position.

Why is it a great move from Kohl's?
  • First I always like woman to have executive positions as they bring a new vision to the business
  • Obviously, Kohl's is eager to move on with its digital strategy. Therefore, they are not affraid to hire someone who has accomplished most of her career in the Ecommerce business
But today, especially if you are Kohl which competition comes from both the brick & mortar  and the Ecommerce business, you need to be able to provide a true shopping experience blending the online and offline world. 

It will therefore be interesting to see what Sona Chawla is able to bring to Kohl in terms of digital strategy execution.