Why is it a great move from Kohl's?
- First I always like woman to have executive positions as they bring a new vision to the business
- Obviously, Kohl's is eager to move on with its digital strategy. Therefore, they are not affraid to hire someone who has accomplished most of her career in the Ecommerce business
But today, especially if you are Kohl which competition comes from both the brick & mortar and the Ecommerce business, you need to be able to provide a true shopping experience blending the online and offline world.
It will therefore be interesting to see what Sona Chawla is able to bring to Kohl in terms of digital strategy execution.