Monday, July 06, 2015

Carrefour Aiming To Spread In Africa

On June 18th, Carrefour has opened its first store in Algeria, after having quitted the country back in 2009. But more than a simple hypermart opening, the information is far more important: Carrefour is looming on the African continent.

Carrefour is one of the most global retailer in the world. It has strong leadership in Europe, in Asia (China and the Middle East) and America (with Brazil).

After having sold several strategic countries over the past few years (Indonesia and Columbia amongst the main ones), and having failed fast at entering key markets (Russia and India, for less than 2 years), Carrefour is facing a great challenge. The African continent is probably one of the most promising one. African countries are growing fast, and has a large population, but yet both infrastructures and household revenues are weak. Carrefour is aiming to attack strong the market with openings in countries like Ivory Coast and Kenya. 

This information is also important as the Chinese market is getting tougher, with consumption plumetting those past few years.

I believe that the investments of global retailers like Carrefour, Walmart &/or Tesco will be important to follow, as it will obviously impact global leaderships for the next 10-15 years.