A very quick note to share with you this story: http://www.loyalty-ip.com/article-123-exceptional-cx-creates-brand-engagement?utm_content=buffer299e4&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
I believe you should pay attention to it. So many times I have emphasized in this blog that the best medium of your CRM strategy is the people directly in contact with your client. This story is just a great example. Beyond the big data, beyond the technology, human contact remains special, when it is carefully handled.