Walmart is of course the world laster retailer, especially due to its dominant position in its domestic market. Over the time, Walmart has been able to grow a base of 30 million fans on Facebook. French professional magazine LSA recently posted an article on the reasons why Walmart succeeded in its digital strategy.
What kind of content?
Using Images and Video Media: 85 % of the content generated by Walmart's page is either videos or images.
What kind of content?
- 45% of posts are about products, depending on the seasons.
- 17% is buzz contents, viral videos, that have nothing in common with the company's retail activities.
- 15% are tips on how to use products, or to better consume.
- 13% are interractions with fans, mostly through polls.
- 10% are about ethical causes, such as recycling, donations.
Here is a sum up of Walmart's strategy
