Twitter remains in its early stage, trying to monetize its social network. As the business is new, and is struggling to become a “mass social media” a la Facebook, it needs some help to promote the advantages of advertising on Twitter.
Blacktype has developed a tool allowing brands and companies to monitor the number of people discussing about their brands online.
This is a good thing that Twitter is buying this company. That shows that Twitter is willing to propose to advertisers data about campaigns efficiency. What would be interesting though is to see how the service evolves to fit the most to a sales force oriented mindset.
What do you think about it?