Another article of Adage gives a little bit more information on this fact: Clearly much of the audience migration from brand sites to Facebook pages is by marketer design. Increasingly tags on TV and print ads that used to direct people to brand websites now direct them to Facebook fan pages, noted Daniel Cummings, business development director for DBM/Scan, a firm that tracks relationship marketing programs for packaged goods, quick-serve restaurants, pharmaceutical marketers and retailers.
Hence, we may conclude that some companies are much interested in this promising medium, which allows them to converse with their audience, and hence boost their customer relationship management.
But now the question clearly asked is this one: Could your Facebook page replace your website? It is a tough question, because Facebook's growth is clearly not over, and it seems that its importance will still grow. Also, some companies have already started to use Facebook with online shops into it, showing Facebook's potential for e-commerce.
So far, it would be difficult to be extremist about the issue. I don't think that websites will disappear for Facebook. Websites still have a great interest in term of branding and providing high quality information. It is also normal that a new Internet medium would "cannibalize" a part of your website's traffic. I believe the border between websites and Facebook pages will shrink, and websites will evolve to add more social features with Twitter, Facebook and Foursquare items, but yet brand websites still have an interest.
What do you think about it?