Thursday, August 12, 2010

Ecommerce: 3D To Improve Shopper Experience

There has been a lot of work undertaken by e-retailers in order to improve shopper experience.
They set up different tools to give as much information as possible to customers in order to them not to need sales person advices. They have also tried to make as efficient as possible delivery in order to compensate the fact you won't be able to get out of the store with your gear on.

In traditionnal stores, you may try the goods, or touch them, which is impossible online. Now ecommerce have already set new ways to showcast their products:
  • Videos
  • Pictures
  • Comprehensive details
  • Customer reviews

But now, 3D technology might give a boost in shopper experience. E retailer has launched its 3D shopping. Hence, if you have a 3D computer screen, or if you own some 3D glasses, you may have an interactive and 100% 3D representation of the good.

Only 3 purses are available with this feature. But I believe this might really change the way we shop online. It is going to improve a lot customer experience. I can't wait to see more goods available to play with. And you what do you think about it?