Friday, October 23, 2015

Social Media & Retailing: Walmart & The Get On The Shelf Program

Probably an information you already know about as it exists since 2012. But I recently learned about it: the Get On The Shelf Program of Walmart. Walmart indeed leverages the crowdsourcing concept by allowing its customers to select a product that will, as a prize, be listed in Walmart. 

It allows Walmart to have a clear feedback on the interest of one product
It implicates its customers in the selection process of the product
It provides a clear opportunity for the supplier, being listed in the most important store network in the world. 

This is a great way for a large retailer like Walmart to interact on the social media with its customers.