Thursday, June 27, 2013

Red Market: An Internesting Store Concept

Here are couple of video clips I found on French website Linéaires. Belgian chain Red has made these videos to create the buzz online for its stores. You can see people enjoying a 1 full minute of free goods!

Beyond the interesting offer, it shows you the store concept with the product range Red proposes.

I believe Red is a 2.0 hard discounter, proposing people to self scan their products. It allows the company to save a lot of money, as cash desk expenses are among the top expenses of such stores.