I have been a category manager for over two years now, and I rarely talk about this topic in my blog. Why? Because this blog is mostly focused on customer relationship management, marketing, and retail strategy. Also because I don't really want this blog to be linked directly to my professional activities. I have always considered my blog to be a way to go beyond my job, and to try to see what goes on in the business world.
Nevertheless, I have tried several time to find category management content on the web and especially in social media. I have looked for blogs, for websites, but there is very few content available. I find that it's a pitty, because I believe that category management is on the edge of a revolution.
Category management has started in the 80s with the partnership between companies like P&G or Coca Cola and Walmart. For about 10-15 years, a lot of content has been developped in order to build the tools and the skills of category managers. But since the past 10 years, commerce evolved a lot, through new technologies and new way to perceive sales performance. Indeed, I believe that new techniques and new tools will come out soon.
Therefore, I decided to dedicate a little bit of time to discuss about what is category management, how it works.
If you have ideas or topics you would like me to discuss during this series, feel free to contact me (on Twitter it is the easiest @schriver).