Thursday, February 23, 2012

Customer Experience Is Key In Ecommerce

Great video I found on the Internet about online shopper experience, while going through the paying process.

It is very true that the whole process is very complicated, and is a real turn off. It is therefore important to pay a close attention to this key part. It should be an e-commerce website know-how to make the payment process easy.

In traditionnal retailing, it is the arrival of automatic cashiers that allowed supermarkets, hypermarkets, and the whole modern retailing to spring up. Payment is a basic thing, but it does matter.