J'ai eu la chance cette année encore de me rendre à la cérémonie des SCOPS 2010, organisée par le
master distribution et relation client de
l'Université Paris Dauphine, où j'ai d'ailleurs fait mes études.
Qu'est ce que les SCOPS?
Le SCOPS est l'observatoire national de l'innovation commercial. Piloté par Paris Dauphine, il a l'ambition de recenser les meilleurs pratiques commerciales en France, et de les analyser afin de ressortir le meilleur. Chaque année, il y a une cérémonie qui a lieu à Paris Dauphine, dans la salle Raymond Aron, ex-salle de réunion de l'OTAN, où les étudiants du master présente les différents dossiers, qui sont sujets à des votes, puis à des remises de prix.
Le vote est réalisé par moitié par le public présent dans la salle, qui se voit remis un boitier électronique, et par un panel d'experts pour l'autre moitié. Nous avions la chance de compter dans ce panel cette année
Henri Kaufman,
PPC,
Thibaut Meunier, Jean Prevost entre autre. Un panel intéressant donc, composé d'agences, d'industriels, de distributeurs, ou de consultants.
Les catégories
Les SCOPS ont donc visé à récompensé 5 catégories:
- Les services
- Les concepts commerciaux
- Les activités promotionnelles
- Les programmes de fidélisation
- Les stratégies relation client
Pour chacune de ces catégories, un secteur d'activité était représenté:
- La grande distribution
- L'art de la maison
- La finance/assurance
- La communication
- Le luxe
Plus de 200 concepts ont été étudiés, pour arrivé pour chaque catégorie à 5 candidats. Ce qui était intéressant est de voir les qualités oratoires des étudiants, tous très à l'aise devant le jury d'expert, mais aussi la qualité des recherches, avec des concepts effectivement novateur et différenciant.
Ce fut donc une vrai réussite, et cela m'a fait très plaisir de voir d'anciens professeurs, et de voir la vivacité de ce master, qui continue à faire du chemin.
Je me servirai certainement de certains exemples pour écrire des article sur ce blog, mais je vous copie ci dessous le compte rendu que j'ai fait "live" via
Twitter. N'hésitez pas à me contacter si vous voulez en savoir plus.
- Tgv familly wins4:24 PM Apr 13th via Seesmic
- 750 members for 10 000 requests. This is very few... But i'd'like to know if that works.4:22 PM Apr 13th via Seesmic
- The-sphere.com a elite social network. 3000 dollars per year to access. A concierge ser ice is provided. There is a coop system4:21 PM Apr 13th via Seesmic
- 84% of trains full with the tgv family. I like the way they work on the customer experiencde to differentiate from other competitors4:20 PM Apr 13th via Seesmic
- They had a joint venture with disney to get plays and toys for kids.4:18 PM Apr 13th via Seesmic
- TGV family. A new train concept based for family. The idea is to propose a customized customer experience for a family4:18 PM Apr 13th via Seesmic
- It actually places on the community. Which is very interesting4:16 PM Apr 13th via Seesmic
- Credit agricole breizh-banque.com a community bank. It's'in 3 D's.. It works on the bretons, a large diaspora4:15 PM Apr 13th via Seesmic
- Increased 0,6 point of customer satisfaction.4:14 PM Apr 13th via Seesmic
- Interesting because it is about the customer experience, or actually the consumer experience4:12 PM Apr 13th via Seesmic
- Le meridien: arrival experience. Customer relationship by the design4:12 PM Apr 13th via Seesmic
- Clubatcost.fr u pay at the lowest price. There is a subscription fee.u pay with no mergins.4:09 PM Apr 13th via Seesmic
- I'd'like to know if it s'profitable though4:07 PM Apr 13th via Seesmic
- They use electric cars for the delivery... Nice, and ecological4:07 PM Apr 13th via Seesmic
- Evianchezvous.com november 2009, they sell for at least 12 bottles and deliver at home.4:06 PM Apr 13th via Seesmic
- Crm strategy... I can't wait4:05 PM Apr 13th via Seesmic
- La croissanterie airfid4:03 PM Apr 13th via Seesmic
- @ je te le recommande.4:01 PM Apr 13th via Seesmic in reply to nclairembault
- This is a facebook like app for yacht lovers4:01 PM Apr 13th via Seesmic
- Beneteau yacht club. A luxuary crm program. This is very interesting4:00 PM Apr 13th via Seesmic
- Target: 20000 subscribers. Actually: 35000 in a year! I like this one3:59 PM Apr 13th via Seesmic
- 10% of generosity rate, and the whole familly benefits of it. This shows out there is not only pros.3:59 PM Apr 13th via Seesmic
- Air de famille: the crm programs of corsairfly. 3:58 PM Apr 13th via Seesmic
- @ moi j'aime beaucoup seesmic3:56 PM Apr 13th via Seesmic in reply to nclairembault
- Umc health insurance's'point counts is very complicated3:55 PM Apr 13th via Seesmic
- This is interesting as they start to propose different levels of rewards3:53 PM Apr 13th via Seesmic
- They get invitations to private sessions, and other benefits.3:53 PM Apr 13th via Seesmic
- Fnac card one. 40 000 peopke have been picked for the premium loyalty reward program. It s'dedicated to 2% of card holders3:52 PM Apr 13th via Seesmic
- All of that in 8 months3:51 PM Apr 13th via Seesmic
- 70000 subscribers and 17500 vip cards activated.3:51 PM Apr 13th via Seesmic
- Mon club vip, the l'oreal crm programs. It is very difficult to establish a crm programs for suppliers as it s'hard to get end customer data3:50 PM Apr 13th via Seesmic
- This is a nice way to use loyalty reward cars, or actually to get rid of them3:49 PM Apr 13th via Seesmic
- Airfid , a web based. Enabling to have several loyalty reward programs all together3:48 PM Apr 13th via Seesmic
- Loyalty reward programs.3:46 PM Apr 13th via Seesmic
- Ikea won by 1% before Celio3:46 PM Apr 13th via Seesmic
- I vote for ikea because it helps to work before the purchase in a very pragmatic way3:44 PM Apr 13th via Seesmic
- Would like to eat there... Above paris with great chefs3:42 PM Apr 13th via Seesmic
- Cuisine creative: restaurant n'a kind of zepellin3:41 PM Apr 13th via Seesmic
- Would like to know more about la realite alterne jeu3:41 PM Apr 13th via Seesmic
- Can you stop it. First alternated reality game. U need to try to save the town of lille.3:39 PM Apr 13th via Seesmic
- I'm not sure of that one: to get children into a game to sell them financial products3:37 PM Apr 13th via Seesmic
- Bnp paribas uses alioscopie and augmented reality.3:36 PM Apr 13th via Seesmic
- 45000 living rooms have been created. They got customer prosects emails thanks to the concept.3:34 PM Apr 13th via Seesmic
- That would be interesting for ikea to have furnitures in sim city or second life...3:33 PM Apr 13th via Seesmic
- Ikea you build ur on living room, thanks to ikea furniture. Then u ask on facebook for people to vote for urs3:32 PM Apr 13th via Seesmic
- What is interesting is that it actually doesn't cost much in margin to the company.3:30 PM Apr 13th via Seesmic
- Celio recycles jeans. U get discounts by giving back ur jeans. This is actually pretty comon as a sales technique3:28 PM Apr 13th via Seesmic
- @ great post3:27 PM Apr 13th via Seesmic in reply to nclairembault
- The goal is to show off their aggressive pricing and their customer relationship strategy.3:26 PM Apr 13th via Seesmic
- Leclerc, la garantie promo: they compensate anytime the difference between their permanent products with potential competitor's'sales3:25 PM Apr 13th via Seesmic
- Sales innovation's'turn3:24 PM Apr 13th via Seesmic
- Once again it's'a fantastic event3:24 PM Apr 13th via Seesmic
- Zilok has won3:22 PM Apr 13th via Seesmic
- i hesitate with zilok and lilibricole3:21 PM Apr 13th via Seesmic
- What is interesting is that they have set up a clear competition advantage, by certifying products. Instantluxe.com3:20 PM Apr 13th via Seesmic
- Instant luxe: certified second hand luxuary articles3:19 PM Apr 13th via Seesmic
- Will zilok prove them wrong3:18 PM Apr 13th via Seesmic
- 5000 vehicles available on zilok. This is funny because goshn was saying that people are attached to the ownership of cars.3:18 PM Apr 13th via Seesmic
- Zilok, customer to customer rental company. They use geolocation to rent the nearest car possible. They are insured thanks to a partner3:17 PM Apr 13th via Seesmic
- Binckbank low cost broker advertising free.3:15 PM Apr 13th via Seesmic
- v3:13 PM Apr 13th via Seesmic
- This pretty smart, to go on this segment that is actually seeking for working at home3:12 PM Apr 13th via Seesmic
- They are seeking to develop via franchising3:11 PM Apr 13th via Seesmic
- They have an e commerce website3:11 PM Apr 13th via Seesmic
- They propose home construction classes for women3:11 PM Apr 13th via Seesmic
- Lilibricole, le bricolage au feminin3:10 PM Apr 13th via Seesmic
- Pretty interesting the merci concept3:10 PM Apr 13th via Seesmic
- They managed to negotiate discounts of national brand like yves rocher to get less mergins...3:09 PM Apr 13th via Seesmic
- Merci, a charity store. 100% of profits to a charity for Madagascar.3:08 PM Apr 13th via Seesmic
- Carrefour communique sur la marque et Auchan sur le format. C'est pour cela que Carrefour a pu faire converger son branding3:07 PM Apr 13th via Seesmic
- Carrefour city is a great example of powerful retail branding, and the success of carrefour market is a great example3:05 PM Apr 13th via Seesmic
- Carrefour City is a nominate. And what about DIA?3:04 PM Apr 13th via Seesmic
- Now it s'the concepts3:04 PM Apr 13th via Seesmic
- Kris, l'essayage des lunettes en ligne wins! Good! The app is awesome3:04 PM Apr 13th via Seesmic
- Slight bug... Who will win?3:02 PM Apr 13th via Seesmic
- Chaumet Iphone Apps: Dandy art. Augmented reality thanks to a picture of the wrist u may try out the watch.2:57 PM Apr 13th via Seesmic
- Montimbre en ligne: to download ur stamps at home... Déjà vu for years in the US2:54 PM Apr 13th via Seesmic
- Virtual paycard of cofidis online. U download a software, and then it creates a credit card number on the go, each time u want to pay2:52 PM Apr 13th via Seesmic
- 100 subscriptions/day,the week they launched the service2:51 PM Apr 13th via Seesmic
- What's'cool is that they took into consideration the trunk place available, because it is very important if u want to buy furnitures2:50 PM Apr 13th via Seesmic
- Ikea launch a carpooling system to get downtown customers.2:50 PM Apr 13th via Seesmic
- 120000 connexions per month 60% of visitors use the tool online2:48 PM Apr 13th via Seesmic
- Kriss and augmented reality: you can try ur glasses on the web with your own face picture. You may send it on facebook for friends opinion2:47 PM Apr 13th via Seesmic
- About 1400 restaurants took part in it2:45 PM Apr 13th via Seesmic
- The idea is to show out people that took the good measure.2:45 PM Apr 13th via Seesmic
- Coca cola: ilsjouentlejeu.fr . The idea is to show out restaurants that decreased their price to the lower taxes.2:45 PM Apr 13th via Seesmic
- @ it's'a sign twitter is moving fast toward generating revenues2:38 PM Apr 13th via Seesmic in reply to PhilJ
- @ je suis la aussi2:37 PM Apr 13th via Seesmic in reply to henrikaufman
- Jean prevost directeur de l'innovation du groupe casino is here too2:35 PM Apr 13th via Seesmic
- Good mention: nespresso is a great case study of retail realized by a supplier2:35 PM Apr 13th via Seesmic
- The crowed will be able to vote thanks to remote handhelds2:28 PM Apr 13th via Seesmic
- The work has encompassed 200 concepts, which were checked in details2:27 PM Apr 13th via Seesmic
- This is an event of le master distribution et relation client of Paris Dauphine2:27 PM Apr 13th via Seesmic
- @ is here too2:26 PM Apr 13th via Seesmic
- 6 industries: food, services, housing, finance, communication and luxury2:26 PM Apr 13th via Seesmic
- Here are the categories: services, sales concept, promotional activities, loyalty reward, customer relationship management strategies2:25 PM Apr 13th via Seesmic
- The goal of SCOPS is to reward sales and marketing original efforts of the year.2:24 PM Apr 13th via Seesmic
- Glad to see @2:23 PM Apr 13th via Seesmic
- Live at dauphine SCOPS2:23 PM Apr 13th via Seesmic
- It would be interesting for events like that to classify tweets to better use them afterward5:06 AM Apr 13th via Seesmic
- Will be tweeting live tonight @ dauphine for the SCOPS. Who'll be there?5:06 AM Apr 13th via Seesmic