Tuesday, July 17, 2012

What Could Help Facebook Stock To Rise?

Facebook IPO has not been as succesful as expected. The financial world was looking forward one of the most profitable IPO, for one of the hypest company to enter the stock exchange for a long time. During these difficult times, to see such a success story would have been a great opportunity to get some of the lost money for them.

Nevertheless, there was no miracle. Hopes were too high, and the stock prices lost about 30% of its value. What could explain such a fall? Well, of course the price of the stock was way to high. It was calculated on an expected growth of revenue, whereas the company is experimenting a new business model (social media, based on several sources of revenues including advertizing, but also selling access to its network to applications company and so on). 

What could help Facebook to Rise its Stock Price? 
Well, Facebook had a great growth of its audience since its foundation. Now the audience growth is going to remain, but the pace will slow down. It is now time to find ways to generate as much revenues as expected.

The best way Facebook could improve its stock price is to match the stock market expectations in terms of growth pace. But to be honest, I don't see it happening. I believe expectations have been to high, and it is not helping Facebook to have to keep up with a revenue growth pace, while they are still luring to find the good chemistry.

I have always been frightened by companies who are focusing on recruiting new users instead of building up business model, but right now, Facebook needs to find the best way to monetize its audience.

If Facebook tries to near the gap between its entry stock price and its actual price right now, it is a lost battle. The should rather instead focus on long term revenues, the ones that they may achieved in 3 to  5 years.

What do you think about it?