Where do your employees buy their products?

I wanted to highlight one of the point we discussed about in my class today.That is a very important question. If you want to settle a customer relationship program, you will need your employees, especially your sales force, to trust in your products, and in the company. Those persons know the products or the services by heart. And they should be the first one to know about their quality. A customer relationship program aims to turn customers into brand lovers or fans. And customers are directly in contact with your employees most of the time, through sales force, through after sales service for example. Therefore one of the first things to take care of is to integrate employees to the customer relationship process, and to make sure they trust in the company power.