Vendor Relationship Management, or VRM, may be defined as a reverse customer relationship management concept. Instead of a company making you offers, the customer is expressing a need, and companies are in competition in order to complete.
Offermeatrip is a soon to be released website which proposes to users to design their dreamt vacations. Travel agents access to these data, and may make an offer which will fit customer’s will.
VRM concepts have been around for a while, but cases are pretty rare so far. Offermeatrip is a good example applied to the travel and leisure business.
