A quick blog post about an interesting commerciales for Systembolagets, the Sweedish liquor retailer owned by the government, which owns a monopoly on the commerce of alcoholic beverages.
What is interesting in this commercial, is the standard techniques of retailing proposed by the consultant. But when you understand the purpose of the store, you can clearly see those rules don't apply. Furthermore, what is interesting to see is that despite some clear rules of retailing, what is more important than the standard rules is to have a clear concept, beyond the rules.
What is interesting in this commercial, is the standard techniques of retailing proposed by the consultant. But when you understand the purpose of the store, you can clearly see those rules don't apply. Furthermore, what is interesting to see is that despite some clear rules of retailing, what is more important than the standard rules is to have a clear concept, beyond the rules.
