In this chart, we can see that US users would actually rather watch video on TV than on a computer. We can see also that the different results shows that some of the Internet video clichés are wrong: only 11% of people watch fewer TV shows on TV because they watch online videos, and 7% watch fewer DVDs because they watch online videos.We can see that the TV medium still have somehow some future. Not because of the format, but mainly because TV offers a better comfort of viewing than a computer. We can therefore identify a challenge for online video websites: Enter the TV screen. I know that in France Dailymotion has a channel on cable TV (via the Neuf telecom box). We can expect more of that.
Long is better than short
The study report that "But full-length TV shows were ranked as the most highly desired type of TV content by US and Western European adult Internet users surveyed in Q1 2008 by Opinion Research Corporation for Accenture." Robert Scoble was also explaining in his blog why youtube should use long videos in order to generate more advertising revenues.
This chart is also killing the idealogy of the amateur videos generating more interests than professional ones. You can see that professional content (TV episodes, full-length movies and movie trailers) are by far what online videos consumers are seeking.
In the end, this study is really shaking the idea that amateur onine videos can at the moment compete with TV. What do you think about this study?
