I had the opportunity to get a pocket sales guide for the Blackberry Curve 8310 in a Radioshack close to my place. It was probably by mistakes that the salesperson let the manual with the Blackberries, but I took it and I think this is a great sales support tool.This book details the different specifications and features of the product. It also explain the different type of customers for whom a blackberry is a great investment.
The guide is simple and with extensive information. I think this is a great marketing effort by Blackberry, as it provides a real help for the sales force on site. I used to be a salesperson for a hi fi equipment retail store, and I know how hard it is sometimes to have information on some products. This guide helps sales force, and therefore offer an advantage to the blackberry upon the competition within this store.
I wish I could show you the guide, whether online or on pdf, but unfortunately I did not find it. But think about this kind of marketing pieces for your retail network.
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